How to choose the ideal coffee for your taste

Choosing a coffee goes far beyond grabbing the prettiest package on the shelf. The flavor, aroma, and even the way the coffee is roasted directly influence the experience you'll have in your cup. Understanding these characteristics is the first step to finding the perfect coffee for your taste.

Roasting is one of the main factors. Light roasting preserves more acidity and fruity notes, ideal for those who enjoy light and delicate flavors. Medium roasting balances acidity and body, delivering a sweeter and more versatile flavor. Dark roasting reduces acidity and brings out more intense notes, with a pronounced bitterness and full body.

Acidity and sweetness also need to be in harmony. Pleasant acidity brings vivacity, like citrus fruits, while natural sweetness is reminiscent of caramel or chocolate. The body of the coffee—light, medium, or full—influences the weight in the mouth and can completely change the experience.

The origin of the beans also matters. Coffees from different regions have distinct flavor profiles, influenced by climate, altitude, and soil. Finally, it's worth remembering that each brewing method enhances different coffee characteristics. Choosing the right grind for your method is essential to extracting the best from the bean.

Now that you know how to identify the ideal coffee for your taste, how about trying a (more than) special coffee? Discover the complete Tia Jô line and discover the flavor that suits you.